6 Facebook Remarketing Tactics That Work

Looking for a way to re-engage past customers and prospects on Facebook? Wondering how to use remarketing to deliver behavior-based messaging to specific audiences? If you’re looking to build successful remarketing funnels on Facebook, you’ll need to deliver unique ads to custom audiences segmented according to their browsing history and interests. In this article, you’ll…

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Secret Facebook documents reveal how site battles violent content

Facebook’s closely guarded, secret guidelines for monitoring violence, hate speech, and revenge porn have been revealed for the first time after an investigation by the Guardian. They show the extremely fuzzy and imperfect line between what’s considered dangerous material and acceptable content on the world’s leading social network. Internal documents obtained by the Guardian explore…

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#SocialSkim: Facebook Outpacing LinkedIn for B2B, All About Google Lens: 12 Stories This Week

This week: A radical shift pitting Facebook against LinkedIn as the professional’s social network; a search revolution with Google Lens; Instagram vs. Snapchat with face filters; Facebook’s war against clickbait and fake live videos; Twitter’s new privacy features; chatbots in search results… Read the full article at MarketingProfs Source: Marketing Profs – Content #SocialSkim: Facebook…

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Twitter hires a new GM of revenue products

 Meanwhile, at Twitter HQ, the leadership revolving door at the entrance stops spinning clockwise for just a moment as a new face enters the building… Twitter CEO Jack Dorsey today announced that the company has hired Bruce Falck, previously the CEO of adtech firm Turn, as its head of revenue product. Read More Source: Tech…

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Official Feature Release: Crazy Egg Recordings

Today we are releasing our newest feature – Recordings. And as the name suggests, Crazy Egg users can now view video recordings of their website visitors’ sessions. Just to be clear, Recordings doesn’t record visitors through their computer cameras :). We record their screen activity as they navigate and use your website. Here’s an example:…

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7 Social Media Metrics Marketers Should Track

Do you want to track the effectiveness of your social media marketing? Wondering which social media tactics are paying off? By defining and tracking a few key data points, you can determine whether your marketing is on target. In this article, you’ll discover seven social media metrics to help you gauge your marketing’s effectiveness. #1:…

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Facebook teams with The Trevor Project to help prevent LGBTQ youth suicides

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Facebook teams with The Trevor Project to help prevent LGBTQ youth suicides

The 2017/2018 State of PPC Survey is Now Open!

Every year, Hanapin manages extensive research into the State of PPC Report, which provides a statistical breakdown of the digital ad industry to date and guides expectations for the year to come.   We conduct this research by surveying hundreds of search marketing professionals (like you PPC Heroes!) and draw conclusions on trends we are…

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