Glossary: Link Juice

Link juice is a non-technical SEO term used to reference the SEO value of a hyperlink to a particular website or webpage. According to Google, a multitude of quality hyperlinks (or just “links”) are one of the most important factors for gaining top rankings in the Google search engine. The term “link juice” is SEO…

Details

Crunch Report | Google Home Gets More Personal

 Today’s Stories  Google Home can now recognize up to six voices and give personalized responses Google said to be planning a built-in ad blocker for Chrome GoPro to release prosumer spherical camera in fall 2017 FTC tells ‘influencers’ to quit trying to hide the fact that they’re shilling for brands Shopify launches a free, in-house-designed…

Details

How to Conduct a Social Media Audit

Wondering if your social media marketing efforts are paying off? Want to better understand what’s working? A social media audit will help you analyze the impact of your social media tactics. In this article, you’ll discover how to perform an audit of your social media channels. What Is a Social Media Audit? When you conduct…

Details

Instagram on Android gets offline mode

 80% of Instagram’s users 600 million users are outside the US, so it needed a way to provide a better experience for users with limited network connectivity or no data plan. Today at F8, Instagram announced it’s built support for using most of its features without Internet access. Much of this functionality is now available on…

Details

Glossary: Value Proposition

A value proposition is what you guarantee or promise to deliver to your potential buyers in exchange for their money. It’s also the main reason why people choose one product over other. If it’s done right, it can give you the competitive edge and help you grow your business. The value proposition is vital to…

Details

Snapchat Advertising: Is It Working? New Research

Thinking of advertising on Snapchat? Wondering if others are finding Snapchat ads effective? In this article, you’ll discover new research that sheds light on whether advertising on Snapchat is worthwhile for businesses. #1: Lack of Hard Analytic and Audience Data Makes Advertisers Wary Advertisers must be able to serve highly targeted ads to audiences to accomplish their goals.…

Details