Facebook updates its ad policies and tools to protect against discriminatory practices

 Facebook announced in November that it would stop advertisers from targeting users by race for ads that focused on housing, employment, and credit opportunities, in response to a report that found that Facebook’s tools could be used to place discriminatory advertisements. Today, the social network provided a progress update on the matter, disclosing what actions it…

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Creating Brand Fans on a Grand Scale: Musician Peter Hollens on Marketing Smarts [Podcast]

Musician Peter Hollens built a following of more than 1.5 million YouTube subscribers through collaboration, a commitment to regular content, and audience feedback. The lessons he learned can help marketers build their own valuable audiences. Read the full article at MarketingProfs Source: Marketing Profs – Content Creating Brand Fans on a Grand Scale: Musician Peter…

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How to make Facebook politics less painful

 The social norms of in-person communication clearly don’t exist online, and Facebook is limited by constraints of design, structure and algorithms — constraints that don’t exist in person. So how can Facebook make politics less painful? Let’s take a look at four behavioral design strategies Facebook could use to facilitate discourse and help you avoid…

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How to Improve Your Pinterest Visibility and Engagement

Looking for simple ways to strengthen your Pinterest presence? Wondering how to enhance your Pinterest content? A few easy-to-implement changes can greatly increase the visibility, engagement, and sales generated by your pins. In this article, you’ll discover three ways to improve your Pinterest boards and pins. #1: Add Alt Text to Provide Optimized Pin Descriptions to Improve Search…

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How to Use Facebook Page Engagement Custom Audiences

Want more ways to retarget people on Facebook? Have you heard about Facebook’s latest custom audience features? Facebook’s newest custom audiences let you target people based on their engagement with your Facebook page. In this article, you’ll discover how to build six new custom audiences based on Facebook page engagement. Find the Facebook Page Engagement…

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#SocialSkim: Facebook's Latest Algorithm Change, LinkedIn Tips by LinkedIn: 13 Stories This Week

This week: Facebook aims to optimize for video and so updates its algo; LinkedIn shows how it markets itself on LinkedIn; Snapchat files IPO; Facebook video on a TV screen near you; Twitter anti-abuse tools; social e-commerce; and much more! Read the full article at MarketingProfs Source: Marketing Profs – Content #SocialSkim: Facebook's Latest Algorithm…

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