Livestream now supports simultaneous live broadcasts on YouTube, Periscope and Twitch

 Livestream is getting closer to allowing live video created on its platform to get broadcast anywhere online. Specifically, the company announced that premium and enterprise customers will be able to simulcast to non-Livestream video services that support RTMP. That means a publisher could simultaneously show a live video on YouTube, Periscope, Twitch and elsewhere. CEO Jesse Hertzberg… Read More Source: Tech…

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Snapchat Teams Up With Nielsen Mobile Digital Ad Ratings

Snapchat beefed up its ad-targeting capabilities by reaching a partnership with Nielsen’s mobile Digital Ad Ratings unit. Christopher Heine of SocialTimes parent Adweek reported that Snapchat advertisers will now be able to buy audiences by age and gender, much like they do with television. Prior to the arrangement with Nielsen mDAR, the two companies had strictly been working…

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6.824 Million Unique Viewers for Twitter-PBS NewsHour Inauguration Livestream

Twitter said Tuesday that its livestream of the inauguration of President Donald Trump with PBS NewsHour drew 6.824 million unique viewers. The social network added that the six-hour livestream peaked at 12:15 p.m. ET on inauguration day, last Friday, at 377,000 viewers. The inauguration livestream edged Twitter’s election night livestream and its 6.8 million viewers for its…

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