How to Create Authentic Hyperlocal Content At Scale

Posted by mahannay The “why” and “how” of sourcing local talent from national HQ A recent report on national-to-local marketers mentions that, with the exception of email marketing, “enterprise brands are struggling to make digital as effective as traditional tactics and media” for local branches’ ad dollars. With locally focused email newsletters, it’s generally easier…

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Nielsen Social Content Ratings, Week of Jan. 16: NFL Conference Championships Rule Facebook, Twitter

The National Football League’s two conference championship games Sunday dominated the Nielsen Social Content Ratings for the week of Jan. 16. The Atlanta Falcons’ rout of the visiting Green Bay Packers in the National Football Conference title game drew 26.431 million interactions across Facebook and Twitter, closely followed by 24.439 million interactions for the New England Patriots’ similar treatment…

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#SocialSkim: The Biggest Social Channel You're Missing Out on, Twitter Abandons E-Commerce: 12 Stories This Week

This week: Amazon’s Twitch social platform; Twitter’s renunciation of e-commerce; big changes to Facebook Live; Snapchat’s new approach to search; ingredients for highly engaging Facebook posts; a content marketer’s guide to social selling; and much more… Read the full article at MarketingProfs Source: Marketing Profs – Content #SocialSkim: The Biggest Social Channel You're Missing Out…

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