How to Use Snapchat for Customer Support

Do you want to expand your customer service channels? Wondering how Snapchat can help you respond in real time? Snapchat’s text, video, and phone chat features allow you to support customers in the format they prefer. In this article, you’ll discover how to use Snapchat features to provide helpful and engaging customer support. Why Use…

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Snapchat Offers Advertisers ‘Sequenced Messaging’ of Multiple Video Ads

Snapchat is encouraging its advertisers to bundle their video ads. Sources told Lauren Johnson of SocialTimes parent Adweek that the messaging application is pitching the new ad packages as “sequenced messaging,” allowing advertisers to run consecutive video ads with different creative within its Discover section, in order to tell one story. A Snapchat spokesperson confirmed to Johnson that…

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From Making Headlines to Sustaining Engagement: What Donald Trump Can Learn From Marketers

As he moves from provocateur to President, what can Donald Trump learn from marketers about how to build relationships, grow influence, and sustain engagement? He might consider these four marketing-tested ideas. Read the full article at MarketingProfs Source: Marketing Profs – Social Media From Making Headlines to Sustaining Engagement: What Donald Trump Can Learn From…

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Glossary: Marketing Automation

Marketing Automation is a tool, or a suite of tools, that enables the automation of repetitive tasks across several channels. This includes email marketing, social media, customer segmentation, A/B testing and website personalization. Using an all-in-one tool, or a stack of several marketing tools together, marketers can automate several activities to scale their efforts and…

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Pinterest Adds Ad Groups to Campaign Structure

Pinterest announced the addition of ad groups to its campaign structure. Dan Marantz, who works on product management for the social network, introduced the change in a blog post: Starting this month, we’re rolling out an update to the way your Pinterest ad campaigns are structured. Previously, Pinterest ad campaigns had two elements: the campaign…

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Nielsen Social Content Ratings, Week of Jan. 9: Nearly 53 Million Interactions for Packers-Cowboys

The Green Bay Packers’ last-second National Football League playoff victory over the host Dallas Cowboys dominated the Nielsen Social Content Ratings for the week of Jan. 9. The Packers-Cowboys game drew 52.878 million interactions across Facebook and Twitter, nearly three times the 18.749 million generated by Clemson University’s win over the University of Alabama in the college football National…

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