Now Snapchat has “Filter Games”

 Snapchat wants you to play with your face, not just take pictures of it. New Selfie Lens filter games are starting to appear to users, creating an addicting new Snapchat feature that also inspires competition between friends and could become a powerful ad revenue driver. Snapchat confirms this is the launch of a new, native…

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Facebook Removes Maps From Nearby Friends Feature

Facebook’s Nearby Friends feature is providing less specific information these days. The social network introduced Nearby Friends for iPhone and Android users in April 2014, and the optional feature notified users when friends who had also opted in were nearby, complete with maps and specific location. However, Facebook confirmed to Josh Constine of TechCrunch that the maps are…

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#SocialSkim: Messenger's Major Overhaul; Broken Social Metrics; Instagram's Milestone: 13 Stories This Week

Facebook turns Messenger into Snapchat, takes on Skype with group video chat; Facebook’s failing metrics; Twitter resuscitates Vine, kills lead-gen ads; Instagram’s user milestone; top 2017 social media trends; much more… Read the full article at MarketingProfs
Source: Marketing Profs – Content
#SocialSkim: Messenger's Major Overhaul; Broken Social Metrics; Instagram's Milestone: 13 Stories This Week

Twitter overcharged video advertisers, issues refunds

 Now it’s Twitter copying Facebook… but in the worst way. Following several embarrassing disclosures of inaccurate metrics by Facebook, today Business Insider’s Alex Heath broke news that Twitter overcharged some advertisers. Between November 7th and December 12th, a source tells BI that video ad buyers were overcharged up to 35 percent. Twitter apparently informed these… Read…

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Happy Holidays From Twitter, Periscope

Twitter and Periscope are feeling the holiday spirit. Twitter announced a set of holiday stickers for Christmas, Hanukkah and Kwanzaa. Celebrate #Christmas, #Hanukkah, and #Kwanzaa on @twitter with holiday #stickers! pic.twitter.com/rGGsdycYKk — Twitter Faith (@twitterfaith) December 21, 2016 Meanwhile, livestreaming application Periscope introduced a snowman that will appear if the hashtags #wintersolstice, #snowman or #winter are used during broadcasts.…

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Facebook, 17 Universities Announce Sponsored Academic Research Agreement

Facebook is turning to 17 universities to help it speed up technology projects. Regina Dugan, vice president of engineering and head of the social network’s Building 8 group, announced the Sponsored Academic Research Agreement, a multi-university group that will allow the social network to collaborate with individual faculty and labs on joint technology projects within weeks and…

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How to Use Facebook Login on Your Website

Do you want more information about the people who log into your website? Wondering how you can target your website visitors more effectively on Facebook? When you let visitors log into your site with their Facebook profile, you can collect their demographic attributes and other characteristics. In this article, you’ll discover how to add Facebook…

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