Camera Effects: Facebook Users (in Some Countries) Can Create Custom Profile Picture Frames

Facebook is allowing users in select countries to create custom profile picture frames that can be shared and used by other users, as well. The social network launched its Camera Effects feature in Colombia, Mexico, Taiwan, the U.K. and Ireland, telling Sarah Perez of TechCrunch that it intends to further refine this feature, along with the in-application camera it…

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CRO for PPC: Back to the Basics

Whether you’re completely new to the PPC industry or you’re an expert, there are always questions around what CRO is and why it’s important. I’ll walk you through what CRO is, what kind of testing you can do to optimize and why this is so important to your PPC account.     What is CRO?…

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A/B Testing Basics: Margin of Error

Margin of Error: An expression for the maximum expected difference between the true population parameter and a sample estimate of that parameter. When you are analyzing a statistical experiment or study and progress from discussing the test sample results to discussing the whole population that the sample represents, there will always be a margin of…

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Users Can Finally Touch the Oculus Touch

The long-awaited Oculus Touch controller was released online and in stores Tuesday. The virtual reality controller launched with 54 gaming and experience titles, and it can be test-driven at more than 500 retailers in the U.S., Canada, France, Germany and the U.K. Personalization platform Oculus Avatars also launched Tuesday, and it is supported by several of the Oculus…

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The Crazy Egg Guide to Conversion Copywriting

PPC campaigns, email marketing, social media management, SEO optimization or good old fashioned word of mouth. All viable and potentially profitable methods to grow your brand. But they’re also all very different. A PPC expert couldn’t run a successful email campaign, just as a social media guru might struggle to achieve better SERP rankings. Marketing…

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