How to Grow a Business Using YouTube

Do you want to use YouTube for business? Want to learn how to script and produce YouTube videos for your business? To find out how marketers can develop a business channel on YouTube, I interview Sunny Lenarduzzi. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media…

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Facebook quietly tests warnings on fake news

 Facebook is showing red warning labels above fake news links in the News Feed for some users in what appears to be a limited test. TechCrunch attained the screenshot below of the warning from a source. The warning reads “This website is not a reliable news source. Reason: Classification Pending” In some cases, ‘State-Sponsored News’…

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Facebook Pulls Facebook Live API Access From Prisma

Photo- and video-editing application Prisma announced earlier this month that iPhone 6s and iPhone 7 users could stream live on Facebook with the iOS app’s visual effects applied to their streams, but not anymore. Natasha Lomas of TechCrunch reported that Facebook revoked Prisma’s access to its application-programming interface, telling the app’s developers: Your app streams video from a…

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A/B Testing Basics: Sample Size

Sample Size: The number (n) of observations taken from a population through which statistical inferences for the whole population are made. The concept of sampling from a larger population to determine how that population behaves, or is likely to behave, is one of the basic premises behind the science of applied statistics.   For example,…

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5 Fast Fixes For Your Holiday PPC Strategy

Despite the launch of holiday songs in October, the majority of shoppers will not complete their lists until mid-December. To go beyond, over 30% of those shoppers will continue up until Christmas Eve. For digital marketers, this provides just enough time to double down on early success and retool shorting comings through these five fast…

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'Dear Ivanka' Instagram account is a candid call for action to Trump's daughter

An Instagram account is making a powerful call to Ivanka Trump to discuss her father’s controversial behavior. The account, named dear_ivanka, was started by the Halt Action Group (comprised of curator Alison Gingeras and artist Jonathan Horowitz) to encourage Trump’s eldest daughter to acknowledge the president-elect’s ugly rhetoric. By using idealized photographs from Ivanka’s own…

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Facebook Creative Hub Opens Its Doors

The Facebook Creative Hub that the social network announced at the Cannes Lions International Festival of Creativity in June is now available to “the entire global advertising and marketing community.” Facebook said in a Facebook for Business post that it has been testing Facebook Creative Hub with more than 30 agencies since announcing it at Cannes Lions. The…

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