Backlinks from Client Sites, Sites You Own, Widgets, & Embedded Content: How to Maximize Benefits & Avoid Problems – Whiteboard Friday

Posted by randfish When it comes to certain kinds of backlinks, avoiding penalties can be a real gray area. How can you earn the benefits without gaining the scrutiny of Google? In this Whiteboard Friday, Rand will teach you which rules to follow to keep you safe and on the up-and-up, all while improving your…

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Social Influencer Marketing on the Rise: New Research

Is your company considering influencer marketing? Wondering how social influencers might fit into your overall marketing strategy? Many businesses aren’t sure if influencer marketing is a fit for them, or even how to go about pursuing a relationship with potential influencers. In this article, you’ll discover why social influencer marketing is useful, where brands are running…

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Businesses Still Neglecting Cybersecurity (Infographic)

Cybersecurity requires agile improvement and dedicated resources. Unfortunately, instead of businesses taking the recommended holistic approach, cybersecurity is often critically overlooked. An infographic based on a study from security solutions provider Resilient Systems and market research firm Ponemon breaks down key areas of continued failure for businesses. 66 percent of the security and IT professionals surveyed said…

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Pokemon Go Players Can Now Capture Ditto

Niantic announced that Pokemon Go players can now add Ditto, the shape-shifting Pokemon, to their in-game collections. With this release, users may capture a Ditto when they think they’re capturing another Pokemon. That is, Ditto will appear on the map as a different Pokemon, and it will only reveal its true identity after it has been captured.…

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Gong says it’s cracked news personalization

 If you’re a little skeptical about trying out another news aggregator, Gong CEO Itzik Ben-Bassat knows what you’re probably thinking — after all, he heard the same thing when he was pitching investors. “They all kind of looked at me and said, ‘Not again,’” he recalled. But it seems like Ben-Bassat (who was previously an executive…

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5 Split Tests for Better LinkedIn Ads

Do you want to improve your LinkedIn ads? Have you thought about running split tests (A/B tests) to see what your audience responds to? Optimizing your LinkedIn Sponsored Content campaigns can help you better reach the people who matter most to your business. In this article, you’ll discover five split testing tactics for LinkedIn ads. Split Testing Basics Split testing…

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Facebook Testing Find WiFi Feature

Some users of Facebook’s flagship iOS application are part of a test of a new feature enabling them to locate nearby WiFi networks. Bryan Clark of The Next Web reported on the test, and Facebook confirmed it to Raymond Wong of Mashable, saying: To help people stay connected to the friends and experiences they care about, we…

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8 Social WordPress Plugins to Improve Your Blog

Do you want to make your WordPress blog more social media-friendly? Looking for easy-to-use solutions? WordPress plugins are simple to install and make it easy for you to incorporate socially focused functionality on your blog. In this article, you’ll discover eight plugins to socialize your WordPress blog. #1: Share Blog Posts Automatically With Blog2Social Sharing…

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Automating Technical Reporting for SEO

Posted by petewailes As the web gets more complex, with JavaScript framework and library front ends on websites, progressive web apps, single-page apps, JSON-LD, and so on, we’re increasingly seeing an ever-greater surface area for things to go wrong. When all you’ve got is HTML and CSS and links, there’s only so much you can…

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