How to Use Twitter Website Conversion Ads

Want to improve the performance of your Twitter ads? Do you know how to use website conversion ads on Twitter? Whether you’re looking to increase downloads of an ebook or get more sales, the Website Conversions objective will improve the performance of your Twitter ads. In this article, you’ll discover how to get started with…

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Facebook Unveils Resources for Business Influencers

Facebook Monday released a bundle of resources for business influencers, highlighted by its Business Influencer Guide. The Facebook for Business Influencers page includes information on using Facebook as a leadership platform, Facebook Live, Facebook Mentions, notes, 360-degree videos and other related content. And the guide touches on getting started, building a presence, developing an audience, key…

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A Social Media Manager’s View on SEO

If you’re a social media manager, you may see the world of search-engine optimization as arcane Google trickery mixed with quasi-technical babblings. Allow me to show you how to make Google and the various folks who do SEO your buddies. First, Google what you think you should be ranking on. I did a search on “Facebook…

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Moz Keyword Explorer vs. Google Keyword Planner: The Definitive Comparison

Posted by BritneyMuller window.onload = function() { Moz.include(‘jquery.datatables’, function () { $(‘.datatable’).dataTable({ ‘bPaginate’: true }); }); }; Keyword research, the blueprint to any successful SEO strategy If you’ve been doing keyword research for a while, you’ve probably fallen into a routine. And that routine has likely been recently disrupted… thanks, Google. If you’re new to…

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Why Do Mobile Conversion Rates Still Stink?

Mobile is the ecommerce frontier. There is virtually no arguing that everything is moving toward mobile dominance. Early in 2015, Google announced that mobile searches surpassed computer searches. Doesn’t it seem strange, then, that mobile conversions still lag so far behind? Monetate‘s Ecommerce Quarterly Report found that about 60 percent of all purchases are completed on…

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#SocialSkim: Twitter Kills Vine, Instagram Tests Live Video, Facebook Bulks Up for Businesses

Twitter, Pinterest suffer cyberattack; Instagram’s live-streaming foray; Microsoft’s challenge to Slack; Facebook’s newest features for businesses; Twitter’s plans for big layoffs; Snapchat’s viewership dip; how B2B marketers can use Facebook. Read the full article at MarketingProfs
Source: Marketing Profs – Content
#SocialSkim: Twitter Kills Vine, Instagram Tests Live Video, Facebook Bulks Up for Businesses