Facebook tests Snapchat-style camera special effects with ephemeral sharing

 Facebook is overhauling its in-app camera to embrace the next era of augmented reality visual communication pioneered by Snapchat. The new features include Snapchat-style animated selfie masks, overlaid graphics, and geofilters; Prisma-esque fine art-themed style transfer filters; and some innovative new “reactive” filters that respond to your body’s movements. What Facebook… Read More Source: Tech…

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The Attribution Challenge in Social

Earlier this year, Procter & Gamble announced that it would invest less money in narrowly targeted Facebook ads, questioning if that was the best model for it to use to reach consumers. Predictably, the comments were met with diverse and competing perspectives from thought leaders and practitioners in an industry that continues to present marketers…

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4 Ways to Use Instagram Stories for Business

Want to incorporate Instagram Stories into your marketing? Wondering how other businesses are using Stories? Instagram Stories let you engage your customers and prospects with a more complete message than a single image can provide. In this article, you’ll discover four ways to use Instagram Stories for business. Why Instagram Stories? Instagram Stories lifts its…

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Twitter Launches Hashtag-Triggered Emoji for NBA Teams

Coinciding with the start of the 2016 NBA season on Tuesday, Oct. 25, Twitter and the National Basketball Association launched hashtag-triggered emoji for all 30 NBA teams. When a user includes one of these hashtags in a tweet, the team’s corresponding emoji will automatically appear next to the hashtag. Fans can use these hashtags throughout the entire NBA season.…

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