Facebook “Messenger Day” is the chat app’s new Snapchat Stories clone

 Facebook is stealing the Stories format and invading countries where Snapchat isn’t popular yet. Today in Poland it launched “Messenger Day”, which lets people share illustrated filter-enhanced photos and videos that disappear in 24 hours, just like on Snapchat. By using the international popularity of Messenger to spread the Stories format, Facebook could boost retention……

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#SocialSkim: Facebook's Enterprise Tool, Snapchat's Sunglasses: 11 Stories This Week

Among this week’s headlines: ‘Facebook at Work’ to launch next month; Snapchat introduces Snap-taking connected glasses, rebrands; LinkedIn launches ‘Learning,’ gets cozy with new bot; four fatal LinkedIn prospecting errors; Millennials aren’t shopping on social media… Read the full article at MarketingProfs Source: Marketing Profs – Social Media #SocialSkim: Facebook's Enterprise Tool, Snapchat's Sunglasses: 11…

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7 Insights to Help Refine Your App Notification Strategy

There’s a fine line between being effective and being annoying when it comes to push notifications. Too many notifications can lead to overload, while too few notifications can lead to users abandoning applications and services. However, well-timed and well-targeted push notifications can increase retention and conversion.  Tapjoy studied more than 4 million push notifications sent between…

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4 Ways to Build Trust and Influence on LinkedIn

Do you want to grow your LinkedIn network? Interested in practical, scalable ways to establish your professional credibility? LinkedIn is a powerful platform for fostering strategic connections and creating a successful brand. In this article, you’ll discover four ways to build trust and grow your influence on LinkedIn. #1: Optimize Your LinkedIn Profile Your LinkedIn…

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Hibu Named Facebook Marketing Partner

Hibu, a provider of digital marketing solutions for small and midsized businesses, is the newest Facebook Marketing Partner. The company will be part of the program’s Small Business Solutions specialty, and it will continue to develop solutions in consultation with the social network to help SMBs see results from multiple ad formats, targeting options and…

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Facebook at Work Launching ‘in the Next Few Weeks’

Facebook at Work may be coming to a workplace near you in the next few weeks. The Information reported the impending launch of Facebook at Work—which was initially announced in January 2015–and Facebook confirmed the news to Josh Constine of TechCrunch. Facebook at Work director Julien Codorniou told Constine the social network will charge companies for each monthly active…

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