How to Use Twitter Cards for Business

Are you maximizing your Twitter marketing exposure? Have you heard of Twitter cards? Twitter cards help you attract more attention in the news feed, mine valuable analytics, and get better results from your ads. In this article, you’ll discover how to use Twitter cards to enhance your exposure. #1: Twitter Cards for Your Website First,…

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4 Pinterest Tips to Reach a Local Audience

Are you a local business on Pinterest? Looking for ways to connect with customers in your area? There are some simple tactics you can use to reach locals via Pinterest without using promoted pins. In this article, you’ll discover four ways to connect with local customers using Pinterest. #1: Target a Locale With ShortStack’s Pinterest…

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Nielsen Social Content Ratings, Week of Sept. 19: Building an Empire

Fox’s Empire dominated the Nielsen Social Content Ratings rankings of television series and specials by total interactions for the week of Sept. 19. Empire totaled 4.005 million interactions, more than four times the total posted by second-place finisher ABC’s Grey’s Anatomy, at 976,000. Meanwhile, the National Football League continued to monopolize the list of televised sports events, accounting…

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6 Tips to Optimize Your Facebook Page

When was the last time you updated your Facebook page? Interested in creating a more professional and engaging experience on your page? There’s a number of tactics you can use to create a more comprehensive Facebook presence for your business. In this article, you’ll discover six tips to optimize your Facebook page. #1: Provide Complete…

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How to Customize Your Videos for Popular Social Networks

Is video a part of your marketing? Wondering how to best tailor your videos for the top social networks? When you play to each social network’s audience’s expectations, your video will get more views and engagement. In this article, you’ll discover how to optimize your video for better performance on YouTube, Facebook, Instagram, and Twitter.…

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🎶 Can’t wear Snap sunglasses at night 🎶

 Unless you plan on bumping into stuff, don’t expect to record after-dark concerts and parties on your Snap Inc Spectacles. The company formerly known as Snapchat (they really should have just changed it to the  emoji, Prince-style) confirms to me its new camera glasses are not currently built to be worn at night. Their lenses…

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Snapchat Introduces Spectacles Sunglasses With Video Cameras; Changes Name to Snap Inc.

How did you spend your Friday night? Snapchat spent it changing its company name to Snap Inc. and introducing its Spectacles sunglasses with integrated video cameras. Why the late-Friday-night announcement? A leaked video of Spectacles posted by Business Insider likely accelerated the process. CEO Evan Spiegel broke the news to Seth Stevenson of The Wall Street Journal before the company…

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12 Ways to Get More Pinterest Followers

Are wondering how to get more Pinterest followers? Are you looking to increase your Pinterest engagement and drive traffic? In this article, I’ll share 12 tips on how you can get more Pinterest followers and promote your business. Why More Pinterest Followers? More Pinterest followers can help you get more likes, repins, comments, clicks and…

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Jonah Peretti on staying innovative with BuzzFeed Open Lab

 What’s a media company doing making stuffed animals that can read your emotions? Figuring out the future, apparently. Received wisdom in business is that young companies innovate so naturally they don’t need help or special programs to foster innovation. So when a young media business like BuzzFeed starts an innovation “lab,” it feels something like…

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#SocialSkim: Twitter Rebuilding, Google Rejoins Messaging Wars: 13 Stories This Week

Twitter just helped brands become more customer-service-friendly, launched a live-streaming app, and finally expanded its character limit. Also: Google’s new Allo app takes on Facebook Messenger, the new Instagram feature we’ve all been waiting for, and top 10 social trends for 2017. Read the full article at MarketingProfs Source: Marketing Profs – Content #SocialSkim: Twitter…

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Bing Ads Editor Makes It Easier To Manage Shopping Campaigns

In the Philippines, the last 4 months of the year are lovingly referred to as the “Ber Months” and September 1 marks the first day of a long-awaited holiday season. For advertisers, it’s not much different. Even as Q3 comes to a close, companies have already started preparing for end-of-year holiday sales and innumerable promos to roll…

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Twitter Ads: How to Advertise With Twitter

Are you curious about Twitter ads? Want to discover the benefits of Twitter advertising? To explore what you need to know to get started with Twitter ads, I interview Neal Schaffer. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy…

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Penguin 4.0: Was It Worth the Wait?

Posted by Dr-Pete For almost two years (707 days, to be precise), one question has dominated the SEO conversation: “When will Google update Penguin?” Today, we finally have the answer. Google announced that a Penguin update is rolling out and that Penguin is now operating in real-time. September has been a very volatile month for…

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How to Make Local Mobile Landing Pages That Convert

The second you step away from your desk, or leave your home or office – what do you do when you need to find something to eat, purchase or get directions to? You pull out your phone and do a search. Unfortunately, local businesses aren’t making the best use of digital marketing. In fact, as…

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Facebook Profile Expression Kit Released for Android, iOS Developers

Facebook introduced its Profile Expression Kit at its F8 global developers conference in April, and Thursday, the social network announced that it is available to Android and iOS developers worldwide. The Profile Expression Kit enables application users to tinker with their profile pictures and videos, and apps that have already deployed it include Prisma (pictured below)…

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