Social Success for the CMO: Four Signs You're Doing It Right

Modern CMOs know that to be successful they must integrate multiple data streams to glean valuable, actionable information for Marketing, Sales, and the wider business. Here’s how to tell whether social efforts are having an impact on your company. Read the full article at MarketingProfs Source: Marketing Profs – Social Media Social Success for the…

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4 Creative Ways to Use Instagram for Business

Is your business using Instagram? Want to learn how to be more creative with Instagram? By making the most of Instagram’s unique features, you can stand out from the crowd and leave a lasting impression with customers and fans. In this article, you’ll discover four creative Instagram accounts you can model in your own marketing.…

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Big Heart, Small Budget: Social Media for Nonprofits and Small Businesses: M. Valentina Escobar-Gonzalez on Marketing Smarts [Podcast]

Social media expert and networking powerhouse M. Valentina Escobar-Gonzalez lays out her strategy for helping nonprofits and small businesses achieve social media success. Read the full article at MarketingProfs
Source: Marketing Profs – Social Media
Big Heart, Small Budget: Social Media for Nonprofits and Small Businesses: M. Valentina Escobar-Gonzalez on Marketing Smarts [Podcast]

4 Twitter Tools for Marketers

Looking to improve your Twitter marketing? Are you seeking tools to help you manage Twitter? In this article, you’ll discover four tools to help you build and maintain a successful Twitter presence. #1: Streamline Account Management With ManageFlitter ManageFlitter lets you manage multiple Twitter profiles more intelligently. You can sort your followers/following lists by a range…

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The Top 17 Places to Spend on Paid Search Other Than AdWords

It seems like pay-per-click (PPC) is a strategy that’s sometimes overshadowed by organic SEO for the simple fact that it tends to yield smaller profit margins. Here’s my advice: Don’t neglect any channel that delivers any profit margins. While it’s true that you’re probably not going to see the same ROI with paid search as…

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How to Fix Crawl Errors in Google Search Console

Posted by Joe.Robison A lot has changed in the five years since I first wrote about what was Google Webmaster Tools, now named Google Search Console. Google has unleashed significantly more data that promises to be extremely useful for SEOs. Since we’ve long since lost sufficient keyword data in Google Analytics, we’ve come to rely…

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How to Broadcast With YouTube Live

Have you heard of YouTube Live? Want to learn how to use it? YouTube Live will stream video from your webcam or desktop, letting you host webinars, broadcast vlogs, and more in real time. In this article, you’ll discover how to broadcast video using YouTube Live. #1: Access Your YouTube Live Dashboard To broadcast live…

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3 Ways to Use Google Analytics to Evaluate Your Audience

Does your business use multiple social media platforms? Wondering where you can make improvements? With Google Analytics, you can uncover valuable data about your audience and determine which social media channels drive the most traffic to your website. In this article, you’ll discover how to use Google Analytics to assess the effectiveness of your social…

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Should You Implement That New Google Feature?

Posted by dohertyjf I remember when I first started in SEO back in 2010 full-time. It feels like forever ago and yesterday at the same time. I was constantly plugged into the SEO Twitter firehose of information. I subscribed to the popular SEO blogs of the day, soaking up information about SEO that wasn’t even…

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NYFW #StreetStyle Beat #Runway on Instagram (Infographic)

New York Fashion Week wrapped up last Thursday, and Instagram demonstrated why the platform is so important for the industry. According to a report from user-generated content marketing platform Chute, with 359,000 images shared, the 2016 NYFW surpassed the events from February in Instagram user engagement. NYC @gioh_oficial #nyfw #streetstyle #love #allgreen @leofaria A photo…

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Voice is chat’s next battleground

 Chatbots were meh. Sure, they’ll get better. But the upcoming innovation in chat is about being more human, not less. With the proliferation of adequate speech recognition, AI assistants and wireless headphones, the tech is ready to unlock the potential of our most basic form of communication. Soon, we’ll talk and listen to our messaging…

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7 Ways to Make Your Content More Actionable

One of the most disillusioning things about being a content marketer is putting the time and energy into creating A+ content only to have it fall on deaf ears. It can be incredibly frustrating when you pour your heart and soul into content but it never really resonates with your audience. Instead, readers leave prematurely,…

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9 Tips for Better Facebook Video Ads

Are you creating video ads for Facebook? Wondering how you can make stronger video ads? Whether you’re working with promoted video posts or videos uploaded as ads, paying attention to the details can improve the impact of your content. In this article, you’ll discover nine ways to improve your Facebook video ads. Why Video Ads?…

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4 Tips to Get Your Business Started on Social Media

Are you just getting started with social media marketing? Wondering how to create a plan for success? Establishing a social media presence doesn’t have to be a daunting task. In this article, you’ll discover four tips to get your small business started with social media marketing. #1: Identify Your Goals, Persona, and Audience A well-planned approach to social…

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Generate 100+ Blog Topic Ideas in Seconds

Posted by BrianChilds Coming up with blog titles and topics can be a struggle. Most small businesses aim to publish blogs 3-10 times a month and then use these blog articles to populate everything from newsletters to conversion funnels. When you publish content on a regular basis it’s easy to burn through your initial list…

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Facebook ads still slipping past Adblock Plus via stripped-down code

 The Adblock Plus crowdsourced hacker militia can’t keep up with Facebook’s disciplined army of engineers. When Facebook first announced it would circumvent ad blocking software, Adblock Plus (ABP) built a workaround in two days, boasting that “We promised that the open source community would have a solution very soon…This time that community seems to have gotten… Read…

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You may soon be able to buy more movie tickets on Snapchat

Snapchat may soon be your go-to destination for movie tickets. The photo sharing app may be moving close to a more regular ticket buying experience, according to an executive at movie ticketing company Fandango.   SEE ALSO: Snapchat’s rumored augmented glasses could be one step closer to reality Speaking Thursday to The New York Times,…

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