70% of In-Store Purchases Will Be Driven by Online Research (Infographic)

End-of-year shopping is no longer contained between Thanksgiving and Christmas. Last year, Facebook advised marketers to start preparing their campaigns as early as August–prudent advice with social users preparing well in advance of the holidays.  An infographic from Taykey provides insights for holiday 2016 marketing based on analysis from 2015. Product research, shopping conversations and social…

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#SocialSkim: Apple Takes Aim at Facebook's WhatsApp, Plus 12 More Stories This Week

This week’s social roundup is all about community (and money). Apple puts Facebook’s WhatsApp and other messaging platforms in its crosshairs, while YouTube introduces a new community feature. Also: Facebook’s latest plans to make users shop on Messenger, and why B2B brands shouldn’t shy away from Snapchat. Read the full article at MarketingProfs Source: Marketing…

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Promoted Pins: How to Advertise on Pinterest

Do you use Pinterest promoted pins? Want to discover how they work? To explore everything you need to know about promoted pins on Pinterest, I interview Vincent Ng. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business…

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7 Creative Snapchat Tips to Improve Your Stories

Wondering how to sustain engagement with Snapchat users? Looking for ways to improve your Snapchat stories? By trying these tactics, you’ll keep your Snapchat fans engaged and coming back for more. In this article, you’ll discover seven ways to keep people engaged with your Snapchat stories. #1: Keep Their Eyes Moving Talking-head videos get boring…

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How To Optimize For Voice Search And Siri

Siri, Cortana, Google Now. These are all “digital assistant” voice search platforms that are changing the way we search for content. To prove this point, over the course of 2015, “search on virtual assistants jumped from statistical zero to 10 percent of overall search volume globally.” If this pattern persists like I believe it will,…

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Facebook Blueprint Tops 1 Million Enrollments, Announces Blueprint Certification

Facebook introduced its Blueprint e-learning platform in March 2015, and just 18 months later, Blueprint reached 1 million course enrollments. The social network also announced three additions to its Blueprint program: Blueprint Certification for digital advertisers, a partnership with the Miami Ad School and the inclusion of French and Indonesian on its list of languages. Facebook offered…

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