Jonah Peretti on staying innovative with BuzzFeed Open Lab

 What’s a media company doing making stuffed animals that can read your emotions? Figuring out the future, apparently. Received wisdom in business is that young companies innovate so naturally they don’t need help or special programs to foster innovation. So when a young media business like BuzzFeed starts an innovation “lab,” it feels something like…

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#SocialSkim: Twitter Rebuilding, Google Rejoins Messaging Wars: 13 Stories This Week

Twitter just helped brands become more customer-service-friendly, launched a live-streaming app, and finally expanded its character limit. Also: Google’s new Allo app takes on Facebook Messenger, the new Instagram feature we’ve all been waiting for, and top 10 social trends for 2017. Read the full article at MarketingProfs Source: Marketing Profs – Content #SocialSkim: Twitter…

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Bing Ads Editor Makes It Easier To Manage Shopping Campaigns

In the Philippines, the last 4 months of the year are lovingly referred to as the “Ber Months” and September 1 marks the first day of a long-awaited holiday season. For advertisers, it’s not much different. Even as Q3 comes to a close, companies have already started preparing for end-of-year holiday sales and innumerable promos to roll…

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Twitter Ads: How to Advertise With Twitter

Are you curious about Twitter ads? Want to discover the benefits of Twitter advertising? To explore what you need to know to get started with Twitter ads, I interview Neal Schaffer. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy…

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Penguin 4.0: Was It Worth the Wait?

Posted by Dr-Pete For almost two years (707 days, to be precise), one question has dominated the SEO conversation: “When will Google update Penguin?” Today, we finally have the answer. Google announced that a Penguin update is rolling out and that Penguin is now operating in real-time. September has been a very volatile month for…

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How to Make Local Mobile Landing Pages That Convert

The second you step away from your desk, or leave your home or office – what do you do when you need to find something to eat, purchase or get directions to? You pull out your phone and do a search. Unfortunately, local businesses aren’t making the best use of digital marketing. In fact, as…

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Facebook Profile Expression Kit Released for Android, iOS Developers

Facebook introduced its Profile Expression Kit at its F8 global developers conference in April, and Thursday, the social network announced that it is available to Android and iOS developers worldwide. The Profile Expression Kit enables application users to tinker with their profile pictures and videos, and apps that have already deployed it include Prisma (pictured below)…

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Social Success for the CMO: Four Signs You're Doing It Right

Modern CMOs know that to be successful they must integrate multiple data streams to glean valuable, actionable information for Marketing, Sales, and the wider business. Here’s how to tell whether social efforts are having an impact on your company. Read the full article at MarketingProfs Source: Marketing Profs – Social Media Social Success for the…

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4 Creative Ways to Use Instagram for Business

Is your business using Instagram? Want to learn how to be more creative with Instagram? By making the most of Instagram’s unique features, you can stand out from the crowd and leave a lasting impression with customers and fans. In this article, you’ll discover four creative Instagram accounts you can model in your own marketing.…

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Big Heart, Small Budget: Social Media for Nonprofits and Small Businesses: M. Valentina Escobar-Gonzalez on Marketing Smarts [Podcast]

Social media expert and networking powerhouse M. Valentina Escobar-Gonzalez lays out her strategy for helping nonprofits and small businesses achieve social media success. Read the full article at MarketingProfs
Source: Marketing Profs – Social Media
Big Heart, Small Budget: Social Media for Nonprofits and Small Businesses: M. Valentina Escobar-Gonzalez on Marketing Smarts [Podcast]

4 Twitter Tools for Marketers

Looking to improve your Twitter marketing? Are you seeking tools to help you manage Twitter? In this article, you’ll discover four tools to help you build and maintain a successful Twitter presence. #1: Streamline Account Management With ManageFlitter ManageFlitter lets you manage multiple Twitter profiles more intelligently. You can sort your followers/following lists by a range…

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The Top 17 Places to Spend on Paid Search Other Than AdWords

It seems like pay-per-click (PPC) is a strategy that’s sometimes overshadowed by organic SEO for the simple fact that it tends to yield smaller profit margins. Here’s my advice: Don’t neglect any channel that delivers any profit margins. While it’s true that you’re probably not going to see the same ROI with paid search as…

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How to Fix Crawl Errors in Google Search Console

Posted by Joe.Robison A lot has changed in the five years since I first wrote about what was Google Webmaster Tools, now named Google Search Console. Google has unleashed significantly more data that promises to be extremely useful for SEOs. Since we’ve long since lost sufficient keyword data in Google Analytics, we’ve come to rely…

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How to Broadcast With YouTube Live

Have you heard of YouTube Live? Want to learn how to use it? YouTube Live will stream video from your webcam or desktop, letting you host webinars, broadcast vlogs, and more in real time. In this article, you’ll discover how to broadcast video using YouTube Live. #1: Access Your YouTube Live Dashboard To broadcast live…

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3 Ways to Use Google Analytics to Evaluate Your Audience

Does your business use multiple social media platforms? Wondering where you can make improvements? With Google Analytics, you can uncover valuable data about your audience and determine which social media channels drive the most traffic to your website. In this article, you’ll discover how to use Google Analytics to assess the effectiveness of your social…

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Should You Implement That New Google Feature?

Posted by dohertyjf I remember when I first started in SEO back in 2010 full-time. It feels like forever ago and yesterday at the same time. I was constantly plugged into the SEO Twitter firehose of information. I subscribed to the popular SEO blogs of the day, soaking up information about SEO that wasn’t even…

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NYFW #StreetStyle Beat #Runway on Instagram (Infographic)

New York Fashion Week wrapped up last Thursday, and Instagram demonstrated why the platform is so important for the industry. According to a report from user-generated content marketing platform Chute, with 359,000 images shared, the 2016 NYFW surpassed the events from February in Instagram user engagement. NYC @gioh_oficial #nyfw #streetstyle #love #allgreen @leofaria A photo…

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Voice is chat’s next battleground

 Chatbots were meh. Sure, they’ll get better. But the upcoming innovation in chat is about being more human, not less. With the proliferation of adequate speech recognition, AI assistants and wireless headphones, the tech is ready to unlock the potential of our most basic form of communication. Soon, we’ll talk and listen to our messaging…

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7 Ways to Make Your Content More Actionable

One of the most disillusioning things about being a content marketer is putting the time and energy into creating A+ content only to have it fall on deaf ears. It can be incredibly frustrating when you pour your heart and soul into content but it never really resonates with your audience. Instead, readers leave prematurely,…

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