Someone was asking the other day about suggested feed video ads and if they were worth using.
I’ve got some data here that may be useful to have a look at.
I ran this video ad campaign with a PPE (Engagement ad).
The placements were desktop and mobile newsfeeds and suggested feeds.
The video is 54 seconds long.
Audience is 3.5 million and is a look-a-like made up of all purchases from a purchased in the last 180 days custom Audience.
- Desktop outperformed mobile but was only a fraction of the traffic.
- Suggested feed mobile was the overwhelming choice for showing the video.
- Despite suggested feed having a much higher number of views it was able to remain the same price as the others and only 1/100th of a cent more expensive than mobile newsfeed.
- Both suggested feeds had a higher % of people who watched 100% of the video than their respective placements in the newsfeed.
So it’s safe to say that suggested feed videos are worth testing out. They certainly worked well in this particular campaign.