Anyone who has a smart phone would have likely received a push notification from an app installed on their phone.
Sometimes these notifications are promotional in nature, other times educational or it maybe to do with keeping the app running smoothly.
What makes the push notification so powerful is its ability to be seen by such a high percentage of users who receive it.
Compared to say email, that has an open rate of 10-30% at best, push notifications are seen by nearly all users who have them switched on.
For years the only way to take advantage of Push was to have a custom built app for your business.
All that has now changed as push comes to desktop, tablets and mobile devises! (outside of apps as well as in apps)
The opportunity for those companies that not only implement it but integrate it with their sales & lead funnels is huge!