Facebook Messenger’s AI ‘M’ suggests features to use based on your convos

 Write “You owe me $20” and Messenger will suggest you use its payments feature. If someone says “goodbye,” Messenger will recommend a “bye-bye” GIF. That’s how Facebook’s new M Suggestions work. Facebook’s AI assistant will privately interject recommendations above the redesigned one-line message composer in your Messenger conversations,… Read More Source: Tech Crunch – Social…

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How to Assess Your LinkedIn Company Page Performance

Is your LinkedIn marketing working? Are you examining what works for your competitors? Using key metrics to benchmark your LinkedIn company page performance against your competitors’ pages will help you identify your strengths and weaknesses. In this article, you’ll discover how to analyze your LinkedIn efforts and find out what’s working for your competition. Create…

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Top 7 Ways to Build Brand Loyalty

Modern customers scour websites and research products they’re thinking of buying before making their actual purchase. When customers are 60% to 80% of the way down the funnel before they talk to anyone at your business, you can’t rely on traditional methods to generate loyalty. At the same time, fewer and fewer clients remain loyal…

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Six reasons Mastodon won't survive

William Shatner couldn’t find me on Mastodon. This was a problem. I couldn’t even find you https://t.co/keNUC3IOYd — William Shatner (@WilliamShatner) April 5, 2017 Mastodon stomped onto the scene this week instantly generating some buzz as the anti-Twitter. It looks and feels like Twitter. but is not a part of it. Mastodon is a free,…

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How to Set Up an Effective Facebook Ad Campaign

Are you considering Facebook ads? Wondering how to set up a successful Facebook ad campaign? Understanding the fundamentals of Facebook advertising can help you avoid common mistakes that cost time and money. In this article, you’ll discover how to create an effective Facebook advertising campaign. Decide Where Facebook Ads Fit Into Your Marketing Before you spend…

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Hear Why Your Peers are Headed to LA!

14 days. That’s how long you’ve got to join what is simply the best PPC conference out there. And yes, we’re speaking from a place of complete and total bias. But we truly believe Hero Conf Los Angeles is a can’t-miss annual conference. Read more at PPCHero.com Source: PPC Hero Hear Why Your Peers are…

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4 Tips for Successful Social Media Contests

Do you run social media contests for your business? Looking for ways to make your contests deliver more than entries? A strong social media contest can generate real value for your business. In this article, you’ll discover four tips for executing a successful social media contest. #1: Appeal to Prospective Customers, Not Just Entrants The…

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Glossary: Multivariate Testing

A type of hypothesis testing where multiple variables are tested simultaneously to determine how the variables and combinations of variables influence the output. If several different variables (factors) are believed to influence the results or output of a test, multivariate testing can be used to test all of these factors at once.  Using an organized…

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