#SocialSkim: YouTubeTV Challenges Cable, a Guide to LinkedIn Marketing: 12 Stories This Week

This week: YouTube’s cable-killing TV service; Instagram Stories ads open to all; Facebook’s new mid-roll ads; a guide to content marketing best-practices on LinkedIn; measuring success on Snapchat; B2B leads via Facebook ads; and much more… Read the full article at MarketingProfs Source: Marketing Profs – Content #SocialSkim: YouTubeTV Challenges Cable, a Guide to LinkedIn…

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Glossary: Bandit Testing

A term used to describe test methods or algorithms that continuously shift traffic in reaction to the real-time performance of the test. Also known as “multi-armed bandit testing”, the name is derived from the behavior of casino slot machine players who often play several machines at once in order to optimize their payout. Rather than…

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3 Timesaving Tools for Social Media Marketers

Do you need to free up time in your schedule for audience engagement? Looking for tools to simplify repetitive social media activities? Using specialized tools to streamline time-consuming social media tasks will increase your efficiency, freeing up your schedule so you can engage with your most loyal and interesting fans. In this article, you’ll discover…

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