Twitter’s latest feature prompts you to tweet your updated profile picture

 Twitter is rolling out a new feature designed to increase the amount of visual content in users’ timelines and encourage more tweets and replies: it’s prompting users who have just updated their profile picture to post a hashtagged tweet about the change. The tweet will be appended with #NewProfilePic, which can then be seen by all the users’ Twitter followers.… Read…

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6 Ways Data Can Boost Your Social Media Marketing

After a decade of attempting to connect with customers and prove return on investment, brands are still struggling to achieve success with social media marketing and engagement. What does success look like? For most marketers, success includes anything from raising brand awareness and thought leadership to lead generation. But how can we develop and curate…

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Fixing Native Advertising [Infographic]

Native advertising has become a source of revenue for many publishers. But trust is an issue: Consumers often feel deceived by both the media and native ads. Here’s some insight on why publishers need to maintain trustworthiness, along with advice on how to do exactly that. Read the full article at MarketingProfs Source: Marketing Profs…

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News Outlets to Livestream Inauguration via YouTube

Several media outlets will livestream the inauguration of President-elect Donald Trump next Friday, with some offering 360-degree video and 4K quality. Brandon Feldman, who works on news and politics for YouTube, said in a blog post that media outlets livestreaming the inauguration via the Google-owned video site include: NBC News CBS News Telemundo C-SPAN Bloomberg Politics USA Today…

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#SocialSkim: Why LinkedIn Just Lost 6 Million Users, Twitter’s Plans to Shift Course: 13 Stories This Week

This week: LinkedIn’s fight with the Kremlin; Twitter distances itself from… social media; Snapchat builds lead-gen ad capability; the ultimate LinkedIn cheat sheet; social’s role in hot B2B trends; Zuckerberg’s potential dive into politics; and much more… Read the full article at MarketingProfs Source: Marketing Profs – Content #SocialSkim: Why LinkedIn Just Lost 6 Million…

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6 Components of A Successful CRO Program

Last month we discussed the importance of conversion rate optimization (CRO). Having a CRO program is vital to making the right optimizations for the right users. Today we will dive into what our CRO program looks like at Hanapin Marketing. Our program contains the following:       As you can see from our graphic…

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Building a Business on the Back of Interviews

Do you interview people for your blog or podcast? Want to discover different ways to repurpose those interviews? To explore how he built his business through expert interviews, I interview Nathan Chan. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help…

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