How to Increase Social Data Value: Add Context Over Time

Social media is every marketer’s not-so-secret weapon. Acting as a direct link between brands and consumers, social platforms offer marketers the chance to learn the factors driving customers’ habits, preferences and buying decisions. Customer-service representatives can respond to claims made on social media in real-time, while executives can use social to build their online identities…

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Social Media Is Finally Growing Up

Until recently, social media platforms have needed to build and remain inside their walled gardens to avoid sharing their competitive intelligence. However, Facebook’s recent announcement that it would collaborate with third parties to verify its viewing metrics signifies the inevitable and long-awaited validation phase of social media. Facebook is poised to reap the benefits of opening…

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How to Delegate SEO Work Effectively

Posted by zeehj Whether you’re the only SEO at your company, work within a larger team, or even manage others, you still have to stay on top of your projects. Project management skills aren’t and shouldn’t be exclusive to someone (or some tool) with the title “project manager.” I believe that having good project manager…

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Niantic Launches New Holiday Event in Pokemon Go

Niantic launched a new event in Pokemon Go as part of the game’s ongoing holiday celebration. From the afternoon of Dec. 30 through the afternoon of Jan. 8, players will be more likely to encounter the game’s first three partner Pokemon—Bulbasaur, Squirtle and Charmander—as well as their evolutions, while playing the game. In addition, the game’s Lure Modules…

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Instagram in 2016 (Infographic)

Instagram had a big year in 2016, and Robert Katai, visual marketer and brand evangelist for online banner creator Bannersnack, summed it up in infographic form. Milestones achieved by the Facebook-owned photo- and video-sharing network in 2016 included: 600 million monthly active users. 300 million daily active users. 500,000 global advertisers. 60 percent of users…

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