5 Benefits of Working With Social Media Influencers

Do you want more exposure for your small business on social media? Wondering if partnering with influencers can help? Partnering with niched micro-influencers helps bring maximum brand awareness, conversions, and ROI to targeted social media campaigns. In this article, you’ll discover five ways influencers can boost your digital marketing efforts. #1: Improve Your Search Ranking…

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Tactical Keyword Research in a RankBrain World

Posted by Dr-Pete Summary: RankBrain represents a more advanced way of measuring relevance, built on teaching machines to discover the relationships between words. How should RankBrain change our approach to SEO and specifically to keyword research? This story starts long before RankBrain, but the action really kicked in around May of 2013, when Google announced…

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Google Launches Trusted Contacts App on Android

Google announced the release of a new Trusted Contacts application on Android. The personal safety app allows users to share their locations with friends and family members even if they’re offline or are unable to get to their devices. With the Trusted Contacts app, a user can mark certain contacts as “trusted,” and these users will be able to…

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5 Ways to Use Periscope to Connect With Customers

Looking for new ways to connect with your customers? Have you considered live video via Periscope? Broadcasting live on Periscope lets you build meaningful relationships with your customers and prospects. In this article, you’ll discover five ways to use Periscope to improve customer engagement. #1: Host a Live Help Desk Yes, Periscope is a good marketing…

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Facebook Forms Partnership to Create Affordable Housing in Silicon Valley

Facebook is doing its part to help create affordable housing in communities near its headquarters in Menlo Park, Calif. Vice president for public policy and communications Elliot Schrage announced in a Newsroom post Friday that Facebook formed a partnership with community groups, philanthropies and other companies, and the social network made an initial $20 million contribution to…

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Sales VP Richard Alfonsi Leaves Twitter for Stripe

Vice president of global online sales Richard Alfonsi is the latest high-level executive to depart Twitter. Alfonsi, who led the social network’s sales efforts for all but its largest advertisers, will become head of global revenue and growth at online payment processor Stripe, leading its sales team and reporting to chief operating officer Claire Hughes Johnson,…

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#SocialSkim: Instagram Preps for E-Commerce, Customizable Pages for Facebook: 10 Stories This Week

Instagram preps for full-fledged e-commerce; Facebook’s new customizable page layouts (it also bets on social gaming); think twice about using emojis; Trump’s little-known digital and data machine might have won him the election; how to measure social media churn; Gen Z’s views vs. Millennials’. Read the full article at MarketingProfs Source: Marketing Profs – Social…

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