LinkedIn Ads: What Marketers Need to Know

Do you advertise on LinkedIn? Have you considered LinkedIn advertising and want to learn more? To discover everything there is to know about LinkedIn ads, I interview AJ Wilcox. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and…

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Google starts highlighting fact-checks in News

 Today Google added a new “fact-check” tag to its popular Google News service. The site aggregates popular timely news from multiple sources and has traditionally grouped them with tags like “opinion,” “local source” and “highly cited.” Now readers can see highlighted fact-checks right next to trending stories. The company cites the growing… Read More Source: Tech Crunch…

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4 Ways B2B Can Use Snapchat and Instagram

Unsure if your business can benefit from Snapchat or Instagram? Wondering how other business-to-business (B2B) companies make use of these platforms? There’s no reason to limit B2B social media marketing to LinkedIn and Twitter. In this article, you’ll discover four ways you can use Snapchat and Instagram for business. #1: Attract New Talent The workforce…

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Why Didn’t You Recover from Penguin?

Posted by Dr-Pete After almost a two-year wait, the latest Penguin update rolled out in late September and into early October. This roll-out is unusual in many ways, and it only now seems to be settling down. In the past couple of weeks, we’ve seen many reports of recoveries from previous Penguin demotions, but this…

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Pinterest Adds Retargeting Options for Pins, Websites

Pinterest Wednesday introduced several new ways for advertisers to retarget both users who interact with Pins and visitors to websites with the Pinterest tag. Product manager Frank Fumarola detailed the new retargeting options in a blog post, saying that brands using Ads Manager can now retarget based on five specific actions users take on Pins—clicks, comments, saves, likes…

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Facebook, Twitter cut off data access for Geofeedia, a social media surveillance startup

 According to a new study published today from the American Civil Liberties Union, major social networks including Twitter, Facebook and Instagram have recently provided user data access to Geofeedia, the location-based, social media surveillance system used by government offices, private security firms, marketers and others. As TechCrunch previously reported, Geofeedia is one of a bevy of……

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