How To Optimize For Voice Search And Siri

Siri, Cortana, Google Now. These are all “digital assistant” voice search platforms that are changing the way we search for content. To prove this point, over the course of 2015, “search on virtual assistants jumped from statistical zero to 10 percent of overall search volume globally.” If this pattern persists like I believe it will,…

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Facebook Blueprint Tops 1 Million Enrollments, Announces Blueprint Certification

Facebook introduced its Blueprint e-learning platform in March 2015, and just 18 months later, Blueprint reached 1 million course enrollments. The social network also announced three additions to its Blueprint program: Blueprint Certification for digital advertisers, a partnership with the Miami Ad School and the inclusion of French and Indonesian on its list of languages. Facebook offered…

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The Beginner’s Guide To Drip Marketing

If you’re familiar with email marketing, then you’re probably familiar with drip marketing. If not, drip marketing refers to sending (automatically) a set of pre-written marketing messages to leads based on their actions (behavior), at specified time intervals or per event. While drip marketing can be used in various forms, email is the primary method.…

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Duplicate Listings and the Case of the Nomadic New Mexican Restaurant

Posted by MiriamEllis Albuquerque’s locals and tourists agree, you can’t find a more authentic breakfast in town than at Perea’s New Mexican Restaurant. Yelp reviewers exclaim, “Best green chile ever!!”, “Soft, chewy, thick-style homemade flour tortillas soak up all the extra green chili,” “My go-to for great huevos rancheros,” and “Carne was awesome! Tender, flavorful,…

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When’s the best time to share on Facebook?

 There’s all manner of advice and guidance on the web for online publishers looking to optimize their social media efforts: CoSchedule, Fast Company, HubSpot, ShortStack, Forbes, Hootsuite, QuickSprout and others all claim to have the answer. However, many of the strategies used by publishers for optimizing engagement and boosting referral traffic from social are flawed.…

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