Facebook Advertising

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What Every Online Business Needs To Know

When it comes to advertising on Facebook…………
 

It’s all about the data!

 

With more than 1.6 billion users on the platform, Facebook has more of one thing than any other company on earth…..Data!

The other unprecedented factor is our ability as advertisers to access this data & use it to develop more effective and highly targeted advertising campaigns.

This ability to target so specifically, is what makes Facebook advertising such a viable and potentially profitable method of generating additional revenue online.

It enables us to ensure, to a high degree, that the majority of people that see an advertisement are the type of people who will be interested in the advertised product.

This is the complete opposite to traditional advertising methods such as radio, TV and general print publications such as newspapers.

With Facebook ads you can target people based on factors such as:

– Location
– Age
– Gender
– Interests
– Job title 
– Connections to others


We can also target based on other demographics such as:

– Education Level
– What they majored in at university
– The company they work for plus many others

 

Still further we can target say for example:

– People who live in [insert city] and are fans of pages about [topic]
– People who live within X radius of a businesses location
– Fans of specific businesses fan pages
– Customers, fans and advocates of competitors
– And many many more!

Brand Recognition

With 48% of Facebook users logging in daily and the average visit being 18 minutes, coupled with 83 per cent of total time spent on social networks being spent on Facebook, it’s a perfect place to build brand awareness and recognition.

 

Intersect Targeting

Say your business sold products to people who owned power boats. With intersect targeting we are able to target people on Facebook who have shown an interest in multiple segments within a niche. e.g. –


People who like boats and power boats and power boat magazine and power boat expo


So we are targeting people who like all of those things not just one of them or one of the others.

The ad is only seen by people who like all these things. Someone that likes all those things is into power boats without a doubt!

So If you sold products related to power boats do you think you’d like to be able to get in front on them and show them your products?

Now you can see the power of Facebook advertising!

Facebook Ad Results

A small collection of random results from clients

Use the arrows to scroll through more Facebook ad results below