When it comes to advertising on Facebook…………
It’s all about the data!
With more than 1.6 billion users on the platform, Facebook has more of one thing than any other company on earth…..Data!
The other unprecedented factor is our ability as advertisers to access this data & use it to develop more effective and highly targeted advertising campaigns.
This ability to target so specifically, is what makes Facebook advertising such a viable and potentially profitable method of generating additional revenue online.
It enables us to ensure, to a high degree, that the majority of people that see an advertisement are the type of people who will be interested in the advertised product.
This is the complete opposite to traditional advertising methods such as radio, TV and general print publications such as newspapers.